An electronic press kit is an artist’s professional media package. It should make it easy for journalists, promoters, venues, brands, booking agents and collaborators to understand who the artist is, what they sound like and how to contact the right person.
This guide explains what Nigerian artists should include before sending an EPK to media, promoters or potential partners.
1. Start with a clear artist positioning statement
Open with a concise description of the artist’s sound, identity, audience and current era. Avoid vague language that could describe almost anyone.
2. Write a professional short and long bio
Prepare a short bio for quick use and a longer version for features, programme notes and deeper media coverage. Keep facts current and verifiable.
3. Include strong press photography
Add high-resolution portrait, horizontal and vertical images that media outlets can use without needing to request new assets. Make sure the images reflect the current release era.
4. Add direct music links
Include easy access to the artist’s strongest current releases on the platforms that matter most. Avoid forcing recipients to search for the correct profile.
5. Include one or two strong performance videos
Live-session or performance footage can help promoters and media understand stage presence, vocal ability and visual identity more quickly than still images alone.
6. Add current release information
Include the latest single, EP or album title, release date, key collaborators, production credits and a short explanation of the project where relevant.
7. Include meaningful achievements
Use credible milestones such as notable performances, press coverage, collaborations, awards, playlists, audience growth or brand partnerships. Prioritize relevance over inflated numbers.
8. Make contact details obvious
List the correct booking, management, press or general contact information. A strong EPK loses value if the recipient cannot quickly reach the right person.
9. Keep branding consistent
Typography, colours, imagery and layout should feel connected to the artist’s current visual identity and release campaign.
10. Create a lightweight shareable version
Provide a web link or compressed PDF that opens quickly on mobile and desktop. Large files and complicated downloads create unnecessary friction.
11. Keep the EPK updated
Replace outdated biographies, old photos, expired links and past campaign information. Treat the EPK as a living professional asset rather than a one-time document.
12. Build the source assets professionally
An effective EPK depends on quality photography, video, audio, artwork and written information. Producing these assets as one coordinated system gives the artist a stronger and more consistent presentation.
Artist EPK production with Studio Shubz
Studio Shubz can support artists with the photography, performance video, release visuals and media assets that form the foundation of a professional electronic press kit.
Explore Musician Press Photos & Artist Branding Photography, Performance Video Production, Music Release Campaign Content Production and Artist Visual Identity. For current project planning and pricing, review Pricing or continue to Booking.
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